Meet the team

Say cheese

 

  Bob Pinchin Director   Bob is our founding director. His focus is on growing NZ technology companies and increasing awareness of the contribution the technology sector makes to the NZ economy.   Bob provides pivotal direction across the business on strategy, marketing, sales development and communications. With 25 years’ experience in the technology sector both in NZ and the UK; experience in IT recruitment and as a past CEO of IDG Communications – he ‘gets’ the technology industry and has a lot to offer clients in terms of knowledge, industry contacts and best practice.

Bob Pinchin
Director

Bob is our founding director. His focus is on growing NZ technology companies and increasing awareness of the contribution the technology sector makes to the NZ
economy.
 
Bob provides pivotal direction across the business on strategy, marketing, sales development and communications. With 25 years’ experience in the technology sector both in NZ and the UK; experience in IT recruitment and as a past CEO of IDG Communications – he ‘gets’ the technology industry and has a lot to offer clients in terms of knowledge, industry contacts and best practice.

  Louise Hunter Senior Marketing Consultant    Lou’s been a marketer in the tech space for 15 years in both Australia and New Zealand with experience in the USA, UK, UAE and Chinese markets as well. She has worked across multiple industries in companies ranging from multinationals to small start-ups and everything in between.  Lou’s varied roles have included fancy titles like VP Global Digital Marketing and Chief Marketing Officer which means she knows a thing or two about marketing strategy, but her real passion is for anything and everything digital or analytical.

Louise Hunter
Senior Marketing Consultant


Lou’s been a marketer in the tech space for 15 years in both Australia and New Zealand with experience in the USA, UK, UAE and Chinese markets as well. She has worked across multiple industries in companies ranging from multinationals to small start-ups and everything in between.

Lou’s varied roles have included fancy titles like VP Global Digital Marketing and Chief Marketing Officer which means she knows a thing or two about marketing strategy, but her real passion is for anything and everything digital or analytical.

  Caroline Herrick Senior Marketing Consultant    Caroline has extensive experience working in the tech sector and with New Zealand tech companies. She’s extremely passionate about the industry and the unique marketing challenges that come with such a fast paced, ever changing, but always exciting space.   Caroline is an expert at building brands through strategic thinking then bringing them to life with effective communications and experiences.

Caroline Herrick
Senior Marketing Consultant


Caroline has extensive experience working in the tech sector and with New Zealand tech companies. She’s extremely passionate about the industry and the unique marketing challenges that come with such a fast paced, ever changing, but always exciting space.
 
Caroline is an expert at building brands through strategic thinking then bringing them to life with effective communications and experiences.

 
  Maddy Price Designer    Maddy truly brings her own to the Sway studio. She thrives off a sharp colour palette and a clean edge.  Maddy's natural modern minimalist - verging OCD outlook means our clients receive excellent work, on an excellent deadline.  She completed her degree in Communication Design at AUT University, her favourite class being Design for Sustainability.   

Maddy Price
Designer

Maddy truly brings her own to the Sway studio. She thrives off a sharp colour palette and a clean edge.

Maddy's natural modern minimalist - verging OCD outlook means our clients receive excellent work, on an excellent deadline.

She completed her degree in Communication Design at AUT University, her favourite class being Design for Sustainability. 
 

  Emma Ellwood Marketing Executive   Em is our Generation Y marketer and the head of the NZ Hi-Tech Award's social. As a junior account manager, she promotes positive growth for stale ideas and is known by her clients for her quick wit and attention to detail.  Emma's natural ability for writing ensures the content she delivers sticks. Offline, Emma got an expensive piece of paper in Commercial Law and Marketing.    

Emma Ellwood
Marketing Executive


Em is our Generation Y marketer and the head of the NZ Hi-Tech Award's social. As a junior account manager, she promotes positive growth for stale ideas and is known by her clients for her quick wit and attention to detail.

Emma's natural ability for writing ensures the content she delivers sticks. Offline, Emma got an expensive piece of paper in Commercial Law and Marketing. 

 

  Jamie Clements Marketing Executive   Jamie is our customer experience champion. Combining her degree in communication design with her love of writing, allows her to create highly relevant customer journey content that speaks to target markets through each stage of the buying cycle.  Jamie also interweaves her strong understanding of UX / UI to all marketing applications which is thoughtful of, and  responsive to, the needs of users, the environment and the client’s business. 

Jamie Clements
Marketing Executive


Jamie is our customer experience champion. Combining her degree in communication design with her love of writing, allows her to create highly relevant customer journey content that speaks to target markets through each stage of the buying cycle.

Jamie also interweaves her strong understanding of UX / UI to all marketing applications which is thoughtful of, and  responsive to, the needs of users, the environment and the client’s business. 

 
  Elijah Ng Chok Web / Graphic Designer   In a nutshell, Elijah is the guy who makes things look and feel awesome. Elijah creates and designs in both print and web.  His excellent designs come from working in collaboration with the Swaytech marketers and our clients. When combined it results in visually grabbing designs that convey complex ideas simply and make the clients’ brand stand out of the crowd.

Elijah Ng Chok
Web / Graphic Designer


In a nutshell, Elijah is the guy who makes things look and feel awesome. Elijah creates and designs in both print and web.

His excellent designs come from working in collaboration with the Swaytech marketers and our clients. When combined it results in visually grabbing designs that convey complex ideas simply and make the clients’ brand stand out of the crowd.

  Bruce Buckman Everything Man   Bruce is our everything man – a talented writer, designer, photographer, project manager and marketer.  While clients won't necessarily hear directly from Bruce, you can be sure that he will have had a hand in every piece of work that comes out of Swaytech.

Bruce Buckman
Everything Man

Bruce is our everything man – a talented writer, designer, photographer, project manager and marketer.

While clients won't necessarily hear directly from Bruce, you can be sure that he will have had a hand in every piece of work that comes out of Swaytech.

  Michael McLeay Web Designer & Developer   Michael is our senior web developer. Michael matches Elijah’s grabbing designs with his excellent coding ensuring our clients websites not only look great but are functionally awesome too.  Before switching over to development, Michael was a designer and 3D animator.

Michael McLeay
Web Designer & Developer


Michael is our senior web developer. Michael matches Elijah’s grabbing designs with his excellent coding ensuring our clients websites not only look great but are functionally awesome too.

Before switching over to development, Michael was a designer and 3D animator.

 
  James Wee Developer   James is our web developer who’s been developing sites since the Geocities days (that’s ages ago).  James is a full stack developer meaning there’s not much he doesn’t know about web development. He combines his attention to detail with his business savvy ensuring our clients websites look great, work well and are technically excellent.

James Wee
Developer

James is our web developer who’s been developing sites since the Geocities days (that’s ages ago).

James is a full stack developer meaning there’s not much he doesn’t know about web development. He combines his attention to detail with his business savvy ensuring our clients websites look great, work well and are technically excellent.