Bob Pinchin

Bob is our founding director. His focus is on growing NZ technology companies and increasing awareness of the contribution the technology sector makes to the NZ economy.
Bob provides pivotal direction across the business on strategy, marketing, sales development and communications. With 25 years’ experience in the technology sector both in NZ and the UK; experience in IT recruitment and as a past CEO of IDG Communications – he ‘gets’ the technology industry and has a lot to offer clients in terms of knowledge, industry contacts and best practice.


Louise Hunter
Senior Marketing Consultant

Lou’s been a marketer in the tech space for 15 years in both Australia and New Zealand with experience in the USA, UK, UAE and Chinese markets as well. She has worked across multiple industries in companies ranging from multinationals to small start-ups and everything in between.

Lou’s varied roles have included fancy titles like VP Global Digital Marketing and Chief Marketing Officer which means she knows a thing or two about marketing strategy, but her real passion is for anything and everything digital or analytical.


Bruce Buckman
Everything Man

Bruce is our everything man – a talented writer, designer, photographer, project manager and marketer.

While clients won't necessarily hear directly from Bruce, you can be sure that he will have had a hand in every piece of work that comes out of Swaytech.


Sara Webb
Senior Designer

Sara brings her flair for creating fresh and innovative design to the Sway team.

Having spent years in Melbourne heading up corporate design studios, she works fast but with maximum creativity - ensuring clients get the designs they want, in the timeframe they need.

Sara's strengths lie in branding and in the events space. Her design aesthetic is sharp, powerful, professional and eye catching.


Emma Ellwood
Marketing Executive

Emma’s strengths lie within creating highly targeted social campaigns in order to hit conversions with the lowest possible CPC; and in copywriting.

She enjoys a lovely rounded launch campaign, creating the perfect messaging for ABM personas, and turning good data into great data.

Offline, Em did a double major in commercial law and marketing - receiving the top award for innovation. She is a judge for the NZ Young Enterprise Scheme, a member of AYP, and helps out on the exec council for NZ TMG.


Jamie Clements
Marketing Executive

Jamie is our customer experience champion. Combining her degree in communication design with her love of writing, allows her to create highly relevant customer journey content that speaks to target markets through each stage of the buying cycle.

Jamie not only co-ordinate events and manages accounts but interweaves her strong understanding of UX / UI to all marketing applications which is thoughtful of, and  responsive to, the needs of users, the environment and the client’s business. 


Elijah Ng Chok
Web / Graphic Designer

In a nutshell, Elijah is the guy who makes things look and feel awesome. Elijah creates and designs in both print and web.

His excellent designs come from working in collaboration with the Swaytech marketers and our clients. When combined it results in visually grabbing designs that convey complex ideas simply and make the clients’ brand stand out of the crowd.


Michael McLeay
Web Designer & Developer

Michael is our senior web developer. Michael matches Elijah’s grabbing designs with his excellent coding ensuring our clients websites not only look great but are functionally awesome too.

Before switching over to development, Michael was a designer and 3D animator.


Arthur Hades Esq.
Chief Wellness Officer

Arthur is the newest member to our Sway team. Loyal, kind, calm and always willing to listen, Arthur is a true asset. He’s really into pork jerky.