Branding is more than making sure you’ve got your logo in every Word doc, it's about articulating a story – visually and verbally – There's only one of you and if you showcase it right, you'll stand out from the crowd.
A strong brand commands a premium and draws a loyal database of clients while maintaining credibility. Sway specialises in everything from a simple brand refresh to a complete overhaul; working with you and what we know about your market.
Complete brand overhaul or creation.
With brand overhauls and creations we'll help you first get clear on what your story is, what makes you different, and how to position yourself in the mind of your customer. From there we'll help you articulate it through a number of ways:
Writing style guide
Messaging tools (company description, product / service descriptions, audience messaging – short and / or long versions)
Boiler plate and tag lines
Font family and treatments
Image gallery (stock or custom) and treatments
Website creative guidelines
Updated collateral templates
Marketing template guidelines (eg, ads, event stands, banners)
Event materials – guidelines
Updated corporate stationery (business cards, letterhead etc)
Product / service naming structures
Visual brand refresh.
We liken it to updating a dated kitchen; simple changes have a huge impact on the overall value. A typical visual brand refresh includes:
Font family definition and treatments
Image gallery creation (stock or custom) and treatments
Updated collateral templates such as PowePoint presentations, letterheads and email signatures.
All captured in a brand guideline document
“Swaytech gets technology, marketing and my customer. As a marketer it’s important to build a team of smart people to deliver the best possible result – Swaytech is that team for me.”
Former VP Global Marketing, Orion Health.