Events

Events are a vital part of any tech marketers arsenal. But, in order to nail events, you need to have all your foundations in place too; marketing goals, UVP, defined target audience, defined buyer personas and relevant content (so you can continue to provide value, pre- and post- event.) 

We help clients with no-nonsense advice on nailing their event strategy.  We’ll can help walk you through planning and execution for an event from beginning to end, including:

  • organising your own event 
  • sponsoring/exhibiting at larger events
  • leveraging your sponsorship deal for maximum cut-through
  • managing your sales team on the trade show floor
  • and generating all-important leads

 

 

Event stands and experiences

From CIO Summits to Field Days, we’ve worked with tech companies to help them get the most bang out of their event budget.  It’s not just about the day itself - from assessing what events will yield the best ROI, to run-sheets, event stand design, lead-gen tactics and post-event nurture programmes, we’ll make sure you wring everything out of your vendor or sponsorship package.

 

Turn-key events

Want to impress clients with an intimate venue featuring an industry thought-leader? Awards programme for 900 people? We’ve run the gauntlet and can help you pull off an unforgettable experience.  

Our work speaks for us - we’ve put on the Hi-Tech Awards Gala Dinner for almost a decade, with our last Gala Dinner in the Viaduct Events Centre in Auckland drawing a sell-out crowd of 900+ and full house of sponsors.

 
 

“Swaytech's experience in the technology industry means that the team is good at getting what we’re trying to do and the challenges tech companies face."

- Nathan Soich, Compac / Solnet /  Facteon