In today’s fractured media landscape getting your message in front of the right audience can be difficult. While press releases play an important role in getting your message out, without smart targeting and follow up their effectiveness can be limited.
At Swaytech we’ve been on both sides of the media and maintain strong relationships with key journalists and commentators currently covering the NZ tech sector. We know which channels and individuals are best fitted to hearing your message. To ensure global coverage, we also have long standing relationships including but not limited to press in Australia and the US.
“While we [the NZ tech industry] are investing in growth by committing to sales and marketing, we’re not always investing in the right things and in the right way and at the right level.”
- Market Measures research 2016
Press releases are the most obvious piece of PR, but keep in mind they need to tell the journalists something that is newsworthy.
We help clients firstly check if their idea is newsworthy, then write the releases in just the right way to help get pick up and finally, we use our extensive networks, both here and overseas to help get coverage.
Knowing how to deliver strong presentations is critical for both sales and venture capital pitches. Even the most subtle mistakes reflect badly on a company's brand and can jeopardise a presentation's objectives.
We offer half day training session for sales staff and executives who need to deliver outstanding presentations every time.
We offer half day training sessions for staff who need to interact with the media.
A strong presence and knowing how to handle the hard questions the media like throwing at interviewees makes the difference between embarrassing media gaffes and extensive positive coverage.
Thanks to our extensive networks of journalists, venture capitalists, and experienced tech leaders we help our clients get to the relevant influencers.