SwayTech helped First AML rebrand themselves away from a traditional consultancy to a technology-led brand, a move that set them up for new market entry success.
Anti-money laundering software company, First AML needed a robust brand foundation flexible enough to work across various content formats, media channels, regions, and online/offline contexts. They needed to shift their brand from a traditional, more conservative feeling consulting firm to one centered around modern, cutting-edge tech, where consulting services complement and add value, rather than leading the go-to-market strategy.
Impact & Outcomes
- Company wide rebrand ready for entry to new markets
- Design and build of a new multiregional website
- Design of marketing and sales collateral - videos, eBooks, adverts, social tiles, trade show stands, infographics and more
- Development of lead gen tools like ROI calculators
“Thank you [SwayTech] for making me look so good :-)”Louise Hunter, VP Marketing, First AML.