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NZ IT company needing to simplify offerings to stimulate new business.

SwayTech helped create a new product brand resulting in 2 large enterprise sales opportunities.

Services

Strategic ServicesFractional PlusDelivery and Execution

Key Challenges

Simplifying Offerings: A New Zealand IT company, needed to simplify its offerings to stimulate new business growth.

Transitioning to Product-Led Strategy: The company aimed to shift from a services-led approach to a product-led growth strategy.

Identifying Unique Value Proposition: Unravelling a brand that was primarily services-led required identifying the unique intellectual property (IP) and value of an industry-specific solution.


Approach

SwayTech worked closely with the CEO/Founder to develop and execute a comprehensive Go-To-Market (GTM) strategy for the new product-focused approach.

SwayTech undertook the development of a new brand, with a focus on naming, Unique Selling Proposition (USP), positioning, and product brand strategy. Additionally, new sales materials were created to support the product launch.

SwayTech helped identify and define the unique value proposition of the industry-specific solution through relevant exploratory research and strategic workshop that delivered the necessary insight to identify the unfair advantage.


Impact

GTM Strategy Execution: The development and execution of the product GTM strategy ensured a well-defined and effective approach to enter the market and capture new business opportunities.

Successful New Brand Launch: The new brand was launched with a clear USP, positioning, and product brand strategy, providing a strong foundation for product-led growth.

Enterprise Sales Opportunities: As a result of the strategic approach and brand development, two significant enterprise sales opportunities were identified, indicating the success of the transition to a product-focused strategy.

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