4 Oct 2023
4 Oct 2023
Host: Michael Friedberg, CEO
Guest: Greg Sheehan, Founder & CEO
In the first episode of Swaying with Strangers we chat with Greg Sheehan, a seasoned Kiwi business leader known for his strategic and financial expertise. At only 29, Greg's career took off when he was appointed as CFO for Nike Australia and New Zealand. Following this he worked as Group Financial Controller for Air New Zealand and Director of Partner Management at Xero.
Before long, Greg's entrepreneurial spirit led him to co-found a series of companies, including his own Accountancy practice Sheehan & Shaw and RightWay, one of Xero's largest accounting partners and a business that grew at lighting speed, teaching Greg the intricacies of scaling and capital raising. In 2019, he founded PlayBooks, a platform offering targeted financial advice and guidance to businesses.
Greg's hugely successful career has been a testament to his resilience and vision. He believes in the power of strategic storytelling and is always ready for the next challenge. With a multi-disciplinary approach and a focus on innovation, Greg Sheehan is a formidable force in the business landscape.
In this episode, Michael and Greg chew the fat on everything from scaling a business offshore to growth strategy, marketing investment, and brand building.
In a rush? Here are the highlights with timestamps:
✴️ 5.45: How to avoid the mistake of thinking your idea is a great one without connecting to how the idea solves a problem or create pleasure
✴️ 9.28: When you're building that founding team there are 3 essential roles, the Hustler, the Hipster and Hacker. What are they and why are they so important?
✴️ 14.12: Why creativity is your friend, why we remember the campaigns that made us feel something and why the CEO needs to lean into the creative process, skirt close to the edge to unlock something special.
✴️ 18.17: Why your brand is not what you think it is, but is in fact what the market thinks it is. And why the CEO must be the chief storyteller to connect the brand to its tribe.
✴️ 24.15: No one wakes up in the morning wanting to create an ordinary business. Why the CEO must have a marketing mindset at their very core because the brand is their why. But how does a marketing mindset come to life on a day-to-day basis.
✴️ 28.32: Why losing a customer is a campfire moment for a team, to gain insights, learn and improve.