Hello

Welcome to Swaytech. Your business growth partner.

Let’s start with a bit of an introduction.

Swaytech is a boutique marketing, communications, web and digital design consultancy, who specialise in partnering with companies in the technology industry. Yes, that’s a fancy way of saying we’re an agency… but that’s because we’re more than just an agency.

We love what we do and we love working with great people to create cool ideas and take them to market, both at home and internationally. We actively work alongside our clients to grow their brands. No job’s too big or too small (but we do love a challenge).
So check out our site and see what we’re all about and how we might be able to help you.

Swaytech gets technology, marketing and my customer. As a marketer it’s important to build a team of smart people to deliver the best possible result – Swaytech is that team for me.

Caroline Francis, Former VP Global Marketing, Orion Health

Our Work

Here’s a snapshot of some of our work. We’ve featured some print and digital samples from clients who are startups through to some larger corporates. We’re proud of the work we deliver and hope this gives you a sense of what we could do for you and your brands.

Compac

Compac
Compac Sorting Equipment is a leading supplier of sorting and packing solutions to the global produce industry. We worked with Compac to develop their new website which launched in December 2014.
Fronde

Fronde
Fronde is a technology industry leader in consulting, software development, systems integration, managed services and cloud solutions.
Serko

Serko
Corporate travel and expense management partner for every corporation and corporate traveller in the world.

Logo design

Website design & development

Case Study - Print

Product logo & Icon design

Business Cards

Pull up banners

Brochure Design

T-Shirt Design
Hi-Tech Trust

Hi-Tech Trust
The NZ Hi-Tech Trust is a not-for-profit organisation whose aim is to advance the growth and success of New Zealand high-tech companies through an awards and educational programme. As key contractor to the Awards Programme (2009-2013), we deliver all elements of the Awards, from creating sponsorship deals, developing entry criteria and securing judges, to design and event management.

Website design & development

Event Programme & Ticket design

Event Graphics

Trophy Design
Imarda

Imarda
Imarda builds and deploys sophisticated software and hardware capabilities which are transforming fleet management systems across the globe. The Imarda motif was inspired by tyre marks and alludes to a fleet of vehicles. It characterises movement and the fluid connection between truck, driver and management. A branding suite was developed in conjunction with the new brand guidelines and applied across collateral.

Logo design

ROI Calculator

Ipad Consult Tool

Sales Collateral

Business Cards & Letterhead

Brand Guidelines
Ingram Micro

Ingram Micro
Ingram Micro is the world's largest wholesale technology distributor and a global leader in IT supply-chain, mobile device lifecycle services and logistics solutions. We work with Ingram Micro in Australia and New Zealand on a wide range of projects from media relations and marketing and communications strategy and execution to print and web design and content creation.

Solutions Website design & development

Recruitment Brochure

Licensing Booklet

Magazine Ads

Event Brochure
Orion Health

Orion Health
Orion Health is a leading provider of clinical workflow and integration technology for the healthcare sector. We worked with Orion Health to develop brand strategy and evolve the existing brand. This included an updated aesthetic to be applied across all marketing and design collateral. As well as design, Swaytech works with Orion Health on public relations and as strategic communications support.

Brand Guidelines

Stationery - Business Card & Letterhead design

Product Brochure

Annual Report
Unleashed

Unleashed
A privately owned company, Unleashed Software has customers in over 80 countries from enterprise level corporations down to sole traders. Our software provides a powerful platform to accurately manage inventory in real-time, delivering dynamic inventory intelligence for better business decisions.Unleashed partners with a range of online accounting, point-of-sale and ecommerce software to form a complete end-to-end business management solution.

Logo Design

A4 Brochure

Brand Guidelines

Christmas Card - Design

Pull-up Banners
Rush Digital

Rush Digital
Rush Digital is a full-service mobile development shop for enterprises of all kinds, including SMEs, startups, and members of the S&P 500. We have deep experience creating marketing apps, games, utilities and other apps, with social integration, 3D graphics, augmented reality and native performance.

Website Design & Development
Flow Software

Flow Software
Flow Software offers a new approach to data integration and electronic data interchange. We worked with Flow Software on the re-furbishing of their brand and developed new marketing collateral, product templates and a fresh colour palette. Our role in the Flow Software ‘Fly-Off Campaign’ was from concept development to applying the concept to various print and web components.

Brand Guidelines

A4 Brochure

Trifold Brochure

Digital Ad Campaign
SMX

SMX
SMX leaders in cloud-based email security solutions offering email anti-virus protection. We worked with SMX on brand and marketing strategy as well as improving their SEO. The SMX brand was refurbished, a new colour palette, icons and diagrams were developed and a new website designed.

Website design & development

Icon design

Diagram design
EMC

EMC
EMC is a global leader in building and delivering IT-as-a-service for the international business community. We worked with EMC on print collateral for various campaigns, from content generation to marketing strategy and design. One of the projects showcased here is the design of the interior graphic installation at the ‘EMC Innovation and Development Centre’ in Singapore.

APJ Innovation Centre Brochure

EMC High Rollers Campaign

EMC Ready logo design

Record Breakers event information booklet

Site Design

What We Do

Our job is to help clients define the problem, design a solution and help execute the strategy. Our aim is to deliver real/measurable results to our clients by blending fresh thinking and an experienced team.

Clients choose to work with us because we know the technology industry, we understand the products and we’re just a little bit geeky but a whole lot of fun.

We’re passionate about the work we do, the clients we work with and the outcomes we deliver and we’re keen to show you how we can go above and beyond to deliver for your business.

As a multi-discipline agency, we offer a full end to end service. From advice on strategy and the best way to market; to web content, design and development (plus a whole lot in-between).

Here’s a snapshot of our services, but if what you’re looking for doesn’t fall into a heading below – not a problem. Give us a call, email or text to work through your specific project and we’ll let you know how we can help make it happen.

Design & Creative

We design for any channel: print advertising, brochures, pull-up banners, trade stands to digital elements, apps and websites.

Our design team are passionate, talented and experienced. We’ll listen to your brief and we’ll work closely with you to come up with a persuasive, compelling message that is relevant to your target market. We’ll then wrap that in a creative design that provides cut through in todays cluttered environment.

At Swaytech we’re not focused on winning awards for our work – we’re focused on creating tools that deliver the best outcomes for our clients.

Digital

SEO/SEM, remarketing, adwords, display ads, email marketing, sales tools for tablets, mobile apps – there is no job too big or too small. Talk to us about your digital needs and/or challenges and we’ll work through a plan of attack and then help you execute it.

Ipad Consult Tool

portfolio-imarda

ROI Calculator

portfolio-imarda

Web

We work in the technology industry – so it only makes sense that our expertise lies in the web and digital space. We build great websites and develop engaging content. There’s not much we can’t do when it comes to websites. We can build bespoke sites to a detailed brief, or we can help you write the brief that will design the optimised site for you and your needs.

serko

hi-tech awards

rush digital

portfolio-imarda

Strategy

We work with you to develop the most effective strategic direction to take your offer to market and develop the elements you need to execute it. We advise on brand positioning and provide market validation research. Taking your business to the next level may also mean the shift to exporting; we can help with global market entry strategies and lead generation. Or you may be considering an IPO – we can help you develop the tools that will support this key capital raising project.

Events

Event Management, Trade Shows (local or international), Activation events, Awards Programmes. We will take the stress out of organising amazing events, delivering a great experience for you and your guests and leaving you to collect the kudos. As the organisers of the Hi-Tech Annual Awards Dinner we know what’s involved in putting on a great show. We can also help you with your PR activation work – making cool events that deliver engagement in social media and achieve coverage across traditional media.

Media, PR & Comms

Media Relations, media buying, advertising, publishing, internal and external comms. We understand that at the heart of every brand is a story. We know how to write that story and take this message to market using our wealth of media contacts and years or experience in the industry. We have access to all media channels, so wherever you choose to place your message, we’ll make it happen.

Meet the team

Bob Pinchin
Director

+64 21 223 8506
+64 9 308 0632
bobp@swaytech.co.nz
LinkedIn

Bob Pinchin
Director
Hello, I’m Bob a founding director of Swaytech. My focus is on growing NZ technology companies and increasing awareness of the contribution the technology sector makes to the NZ economy.

At Swaytech, I work with key clients and provide pivotal direction across the business on strategy, marketing, sales development and communications. With 25 years experience in the technology sector both in NZ and the UK; experience in IT recruitment and as a past CEO of IDG Communications – I get the media industry and media relations. My experience in the technology industry ensures I have a lot to offer clients in terms of knowledge, industry contacts and best practice. I have a love of all things Welsh, golf, cooking, great wines and of course my wife and children.

I have a BA (Hons) from the University of Kent majoring in economic geography and market research I’m on the board of NZTIA and a member of the Institute of Directors.
Selwyn Pellett
Director

selwyn@swaytech.co.nz
LinkedIn

Selwyn Pellett
Director
Selwyn Pellett is a Kiwi technology entrepreneur who has devoted more than 20 years to running fast-growing tech companies in New Zealand and overseas. He's also founded a few along the way and his many successes include Endace Limited, which in 2005 became the first New Zealand registered company to list on the UK's AIM stock market.

Selwyn's expertise in international sales, marketing, and strategic planning with everything from startups to multi-billion dollar corporations gives him a unique perspective on building New Zealand companies and launching them into international markets. Selwyn is passionate about helping New Zealand develop a high-wage, high-growth economy.
Jo Shepherd
Principal Marketing Consultant

+64 21 842 927
jo@swaytech.co.nz
LinkedIn

Jo Shepherd
Principal Marketing Consultant
Nice to meet you, I’m Jo, principle marketing consultant at Swaytech.

I get to work with great clients on a daily basis. From a strategic perspective I help clients define the problem and then determine the best programme of work. From an execution perspective, I work with our clients and our design team to create compelling collateral that is on-time, on-brief, on-budget and targeted to the customer audience.

I have a BCom in marketing and over 15 years’ experience both client and agency side, which ensures I fully appreciate the demands both sides face.

When not at work, I run after my 3 early-teenage children; ride my road bike; go to the gym or yoga, run and ski.
Caroline Herrick
Senior Marketing Consultant

+64 27 6222 499
+64 9 984 4140
caroline@swaytech.co.nz
LinkedIn

Caroline Herrick
Senior Marketing Consultant
Hi I’m Caroline, Senior Marketing Consultant at Swaytech.

I have extensive experience working in the technology sector and with New Zealand tech companies. I’m extremely passionate about the industry and the unique marketing challenges that come with such a fast paced, ever changing, but always exciting space!

My role at Swaytech is busy and varied - working with a range of clients on everything from high level strategy development to campaign management and event planning and execution. I particularly enjoy building brands through strategic thinking then bringing them to life with effective communications and experiences.

When I’m not working you’ll find me at the zoo with my two-year old in tow or checking out paint swatches for my latest DIY project.
Elizabeth Fox
Marketing Consultant

+64 21 546 961
+64 9 984 4140
elizabeth@swaytech.co.nz

Elizabeth Fox
Marketing Consultant
I'm Liz and I'm a marketing consultant at Swaytech. My role is to work with clients to develop effective marketing campaigns and collateral.

I started out in life as a lawyer where I specialised in information and communications technology. I realised that I loved technology but hadn't found the right angle – I wanted to be involved in the creating, not the cross-referencing.

I still get a thrill from bullet-pointed lists and clear, concise writing. Now I get to use that power for good, by helping companies communicate with their customers clearly and effectively.
Michael McLeay
Web Designer & Developer

michaelm@swaytech.co.nz

Michael McLeay
Web Designer & Developer
Hi, I'm Michael, senior web developer here at Swaytech.

I like to keep things nerdy, and slightly awkward, and like a little bit of caffiene in the morning to get things started.

Before switching over to development, I spent a few years as a designer and 3D animator and I now enjoy matching good design with good code.
Elijah Ng Chok
Web / Graphic Designer

+64 9 308 0636

elijahn@swaytech.co.nz

Elijah Ng Chok
Web / Graphic Designer
Hi, in a nutshell I'm here to make things look and feel pretty.

I create and design in both print and web. I enjoy working in collaboration and spending time conceptualising ideas for way too long. I have a passion for sarcasm and I love working in PowerPoint and Word.

I'm also the guy that answers the phone because I'm just too nice to say no.

I have a Bachelor of Visual Arts from the University of Auckland and a Certificate in Digital Media from Media Design School.
Rebecca Dias
Web / Graphic Designer

+64 9 308 1284
rebecca@swaytech.co.nz

Rebecca Dias
Web / Graphic Designer
I studied Graphic Design and Digital Media at Media Design School, which means I do both print and web. I love to make things pretty, to simplify complexity, illustrate and solve problems as well as anything creative.

Currently, I’m doing a BA in English and History at Massey University. I have come to Swaytech from Imarda where I’ve worked for over a year as their in-house web and print designer.

I am Brazilian, so I am very passionate (crazy) about everything I do. I love things to be colourful, have fun with the simple things in life and laugh. My ideal world would be like a constant musical where people sing instead of talk, dance instead of walk and there is fireworks, cake, endless supplies of shoes, elephants and puppies.

Get in touch

Give us a call, send us an email or even flick us a text. We’d love to chat over a coffee and see how we might be able to work together to achieve your current project deadline; develop the next big campaign or help move your business from where you are now to where you want to be.

Thank you for your enquiry, we will be in touch soon.

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Level 5, 135 Broadway, Newmarket, Auckland 1023.
PO Box 9665, Newmarket, Auckland 1149.
+64 9 984 4140

Terms & Conditions

The materials on this Web site are provided by Swaytech Limited (and/or its subsidiaries, together referred to as "Swaytech") as a service to its customers and may be used for informational purposes only. By viewing the pages of this website, you acknowledge that you have read and accepted these disclaimers.

Single copies may be downloaded subject to the provisions below. By downloading any materials from this site, you agree to these terms.

The information provided in this site is based on information supplied by Swaytech (unless otherwise specified), and is intended only as an introduction and guide to Swaytech and its range of available products and services.

While every endeavour has been made to supply accurate information, errors and omissions may occur. Accordingly, Swaytech does not accept any liability for any loss or damage which may directly or indirectly result from any advice, opinion, information, representation or omission, whether negligent or otherwise, contained on this site.

Changes or updates to the content of this site may occur without notice. No content on this site, shall add to or change any contract for products or services you may have with Swaytech.

Terms of Use

By using this Swaytech website (the Website) you will be deemed to agree to the following terms of use (the Terms). Swaytech Limited and its subsidiaries (Swaytech) reserve the right to change the Terms at any time. Any changes to the Terms will be available on the Website and by continuing to use the Website after any changes you will be deemed to agree to those changes.

Ownership of Materials

Materials are copyrighted and are protected by worldwide copyright laws and treaty provisions. They may not be copied, reproduced, modified, published, uploaded, posted, transmitted, or distributed in any way, without Swaytech's prior written permission. Except as expressly provided herein, Swaytech and its suppliers do not grant any express or implied right to you under any patents, copyrights, trademarks, or trade secret information.

Intellectual Property

The Website is owned and operated by Swaytech. The trademarks, copyright and other intellectual property rights in the materials in the Website are owned by Swaytech.

No material on the Website may be reproduced, republished, uploaded, posted, transmitted, stored (including in any other website or other electronic form) or distributed in any way, without the prior written consent of Swaytech, except that you may take one copy (print or download) of extracts from the Website for your own personal or domestic use, provided you keep all accompanying copyright and other proprietary notices intact. Modification of any of the materials or use of the materials for any other purpose will be in violation of Swaytech's copyright and other intellectual proprietary rights.

Links

The sites linked to this site are not under the control of Swaytech. Swaytech is not responsible for, and makes no representations, warranties or conditions concerning, the contents of any linked site or any link contained in a linked site. Swaytech provides links to you only as a convenience, and the inclusion of any link does not imply endorsement, investigation or verification by Swaytech of the linked site.

Disclaimer and limitation of liability

The material contained on the Website is provided "as is". Whilst Swaytech uses its reasonable efforts to ensure that the material on the Website is up to date and accurate, Swaytech does not warrant or make any representations as to the accuracy, completeness or reliability of such materials in this Website.

To the fullest extent permitted by law, Swaytech will not be liable for any damage (direct, incidental, special, consequential, indirect or punitive) that may result from your use of the materials on the Website. You agree that if Swaytech is held responsible for any damage or loss, Swaytech's total liability to you for all damages, losses and costs under whatever causes of action (whether in contract, tort or otherwise) will not exceed the amount paid by you, if any, for accessing the Website.

Law

These Terms are governed by and will be construed in accordance with the laws of New Zealand and you submit to the jurisdiction of the Courts of New Zealand. Other

These Terms represent the entire agreement between the parties and shall not be modified except by an agreement in writing signed by Swaytech Limited.

Contact

If you have any questions or complaints in relation to the Website or the Terms please contact us at : hello@swaytech.co.nz.

Privacy Policy

Who's who?

In this Privacy Policy:

"you" means you, our customer and/or user of Swaytech services and website.
"we", "our", "us" and "Swaytech" means Swaytech Limited and any related Company.

Purpose

To deliver the highest standard of service, we may ask you to provide us with personal information from time to time. At Swaytech, we believe it is important that you know how we treat that information should you decide to supply it.

This policy outlines how and why we collect information from you, how we store it, how you can access and correct that information.

Collection of information

We may collect and store information about you (for instance, your name, address, contact number(s), email address, etc) when you complete application forms, enter promotions or competitions, or when we communicate via phone or email.

Other sources, like marketing organizations, may also provide us with information about you from time to time which we may use for marketing purposes.

Usage of information

We hold and use the information we collect for a number of purposes, including:

Providing and assisting you with products or services you request;
Offering you rewards, special offers, competitions and other promotions;
Providing you with information on Swaytech products and services

We will not disclose your personal information to any third parties without your express consent.

You agree that we may send you marketing messages, electronic or otherwise, about (amongst other things) our rewards, special offers, competitions and other promotions, and those of our agents or third parties which we consider may be of interest to you.

You may unsubscribe from receiving marketing messages from us and our agents at any time by using the unsubscribe link in our email communications or by emailing us at enquiries@Swaytech.com

We will not disclose your personal information to any third parties without your express consent.

Analytics

Like many websites, we use web analytics services - such as Google Analytics for example - to measure the number of visitors to our site, and the pages that they visit.

These services use "cookies", which are text files placed on your computer, to help us analyze how you use our site. The information generated by the cookie about your use of our website (including your IP address) will be transmitted to and stored on servers belonging to the companies providing the analytic services.

These companies will use this information to evaluate your use of our website, and to compile reports for Swaytech on the site's activity (for example, number of visitors to our site, how long they spend on the site when they visit and their geographical location). They may also transfer this information to their agents or where required to do so by law to the appropriate legal authorities.

You may refuse the use of cookies by selecting the appropriate settings on your browser. By using our website, you consent to the processing of data about you as set out above.

Access and Correction

You can access personal information that we hold about you by contacting us in writing. If the information held by us is inaccurate, incomplete or not up to date you may ask us to correct the information.

If you consent to receiving emails or other communications from us, but later change your mind, just let us know and we will take you off our list. Get in touch via our contact us web page or email info@swaytech.co.nz with your request and we'll action it for you.

Privacy Act 1993

This policy does not affect your rights under the New Zealand Privacy Act 1993.

Changes in Policy

We may change the terms of this Policy at any time. We'll let you know if we do this by posting the new policy on our website.

Let’s start with a bit of an introduction.

Our Work

Compac

Fronde

Serko

Logo design

Website design & development

Case Study - Print

Product logo & Icon design

Business Cards

Pull up banners

Brochure Design

T-Shirt Design

Hi-Tech Trust

Website design & development

Event Programme & Ticket design

Event Graphics

Trophy Design

Imarda

Logo design

ROI Calculator

Ipad Consult Tool

Sales Collateral

Business Cards & Letterhead

Brand Guidelines

Ingram Micro

Solutions Website design & development

Recruitment Brochure

Licensing Booklet

Magazine Ads

Event Brochure

Orion Health

Brand Guidelines

Stationery - Business Card & Letterhead design

Product Brochure

Annual Report

Unleashed

Logo Design

A4 Brochure

Brand Guidelines

Christmas Card - Design

Pull-up Banners

Rush Digital

Website Design & Development

Flow Software

Brand Guidelines

A4 Brochure

Trifold Brochure

Digital Ad Campaign

SMX

Website design & development

Icon design

Diagram design

EMC

APJ Innovation Centre Brochure

EMC High Rollers Campaign

EMC Ready logo design

Record Breakers event information booklet

Site Design