Hello
Welcome to Swaytech. Your business growth partner.

Let’s start with a bit of an introduction.

Swaytech is a boutique marketing, communications, web and digital design consultancy, who specialise in partnering with companies in the technology industry.  Yes, that’s a fancy way of saying we’re an agency… but that’s because we’re more than just an agency.

We love what we do and we love working with great people to create cool ideas and take them to market, both at home and internationally. We actively work alongside our clients to grow their brands. No job’s too big or too small (but we do love a challenge).  So check out our site and see what we’re all about and how we might be able to help you.


Swaytech gets technology, marketing and my customer. As a marketer it’s important to build a team of smart people to deliver the best possible result – Swaytech is that team for me.

Caroline Francis, Former VP Global Marketing, Orion Health

Our Work

Here’s a snapshot of some of our work. We’ve featured some print and digital samples from clients who are startups through to some larger corporates. We’re proud of the work we deliver and hope this gives you a sense of what we could do for you and your brands.

  • Flacks & Wong

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    Flacks & Wong

    Corporate law experts. Advise listed and unlisted companies, entrepreneurs and start-ups on buying, selling and investing in businesses, raising capital in the public and private markets and on their important commercial transactions.
    Logo Design

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    Website Design & Devlopment
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    Brand Guidelines
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    Letterhead
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    Business Cards
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  • Compac

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    Compac

    Compac Sorting Equipment is a leading supplier of sorting and packing solutions to the global produce industry. We worked with Compac to develop their new website which launched in December 2014.

    Icon Design
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    Website Design & Development
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  • Fronde

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    Fronde

    Fronde is a technology industry leader in consulting, software development, systems integration, managed services and cloud solutions.

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  • Serko

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    Serko

    Corporate travel and expense management partner for every corporation and corporate traveller in the world.
    Logo design

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    Website design & development

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    Case Study - Print

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    Product logo & Icon design

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    Business Cards

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    Pull up banners

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    Brochure Design

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    T-Shirt Design

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  • Hi-Tech Trust

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    Hi-Tech Trust

    The NZ Hi-Tech Trust is a not-for-profit organisation whose aim is to advance the growth and success of New Zealand high-tech companies through an awards and educational programme. As key contractor to the Awards Programme (2009-2013), we deliver all elements of the Awards, from creating sponsorship deals, developing entry criteria and securing judges, to design and event management.
    Website design & development

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    Event Programme & Ticket design

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    Event Graphics

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    Trophy Design

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  • Imarda

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    Imarda

    Imarda builds and deploys sophisticated software and hardware capabilities which are transforming fleet management systems across the globe. The Imarda motif was inspired by tyre marks and alludes to a fleet of vehicles. It characterises movement and the fluid connection between truck, driver and management. A branding suite was developed in conjunction with the new brand guidelines and applied across collateral.
    Logo design

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    ROI Calculator

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    Ipad Consult Tool

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    Sales Collateral

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    Business Cards & Letterhead

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    Brand Guidelines

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  • Ingram Micro

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    Ingram Micro

    Ingram Micro is the world's largest wholesale technology distributor and a global leader in IT supply-chain, mobile device lifecycle services and logistics solutions. We work with Ingram Micro in Australia and New Zealand on a wide range of projects from media relations and marketing and communications strategy and execution to print and web design and content creation.
    Solutions Website design & development

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    Recruitment Brochure

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    Licensing Booklet

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    Magazine Ads

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    Event Brochure

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  • Orion Health

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    Orion Health

    Orion Health is a leading provider of clinical workflow and integration technology for the healthcare sector. We worked with Orion Health to develop brand strategy and evolve the existing brand. This included an updated aesthetic to be applied across all marketing and design collateral. As well as design, Swaytech works with Orion Health on public relations and as strategic communications support.
    Brand Guidelines

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    Stationery - Business Card & Letterhead design

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    Product Brochure

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    Annual Report

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  • Unleashed

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    Unleashed

    A privately owned company, Unleashed Software has customers in over 80 countries from enterprise level corporations down to sole traders. Our software provides a powerful platform to accurately manage inventory in real-time, delivering dynamic inventory intelligence for better business decisions.Unleashed partners with a range of online accounting, point-of-sale and ecommerce software to form a complete end-to-end business management solution.
    Logo Design

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    A4 Brochure

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    Brand Guidelines

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    Christmas Card - Design

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    Pull-up Banners

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  • Rush Digital

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    Rush Digital

    Rush Digital is a full-service mobile development shop for enterprises of all kinds, including SMEs, startups, and members of the S&P 500. We have deep experience creating marketing apps, games, utilities and other apps, with social integration, 3D graphics, augmented reality and native performance.
    Website Design & Development

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  • Flow Software

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    Flow Software

    Flow Software offers a new approach to data integration and electronic data interchange. We worked with Flow Software on the re-furbishing of their brand and developed new marketing collateral, product templates and a fresh colour palette. Our role in the Flow Software ‘Fly-Off Campaign’ was from concept development to applying the concept to various print and web components.
    Brand Guidelines

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    A4 Brochure

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    Trifold Brochure

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    Digital Ad Campaign

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  • SMX

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    SMX

    SMX leaders in cloud-based email security solutions offering email anti-virus protection. We worked with SMX on brand and marketing strategy as well as improving their SEO. The SMX brand was refurbished, a new colour palette, icons and diagrams were developed and a new website designed.
    Website design & development

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    Icon design

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    Diagram design

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  • EMC

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    EMC

    EMC is a global leader in building and delivering IT-as-a-service for the international business community. We worked with EMC on print collateral for various campaigns, from content generation to marketing strategy and design. One of the projects showcased here is the design of the interior graphic installation at the ‘EMC Innovation and Development Centre’ in Singapore.
    APJ Innovation Centre Brochure

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    EMC High Rollers Campaign

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    EMC Ready logo design

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    Record Breakers event information booklet

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    Site Design

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What We Do

Our job is to help clients define the problem, design a solution and help execute the strategy. Our aim is to deliver real/measurable results to our clients by blending fresh thinking and an experienced team.

Clients choose to work with us because we know the technology industry, we understand the products and we’re just a little bit geeky but a whole lot of fun.

We’re passionate about the work we do, the clients we work with and the outcomes we deliver and we’re keen to show you how we can go above and beyond to deliver for your business.  

As a multi-discipline agency, we offer a full end to end service.  From advice on strategy and the best way to market; to web content, design and development (plus a whole lot in-between).

Here’s a snapshot of our services, but if what you’re looking for doesn’t fall into a heading below – not a problem.  Give us a call, email or text to work through your specific project and we’ll let you know how we can help make it happen.

Design & Creative

We design for any channel: print advertising, brochures, pull-up banners, trade stands to digital elements, apps and websites.

Our design team are passionate, talented and experienced. We’ll listen to your brief and we’ll work closely with you to come up with a persuasive, compelling message that is relevant to your target market. We’ll then wrap that in a creative design that provides cut through in todays cluttered environment.

Digital

SEO/SEM, remarketing, adwords, display ads, email marketing, sales tools for tablets, mobile apps – there is no job too big or too small.

Talk to us about your digital needs and/or challenges and we’ll work through a plan of attack and then help you execute it.

Web

We work in the technology industry – so it only makes sense that our expertise lies in the web and digital space. We build great websites and develop engaging content.

There’s not much we can’t do when it comes to websites. We can build bespoke sites to a detailed brief, or we can help you write the brief that will design the optimised site for you and your needs.

Strategy

We work with you to develop the most effective strategic direction to take your offer to market and develop the elements you need to execute it. We advise on brand positioning and provide market validation research.

Taking your business to the next level may also mean the shift to exporting; we can help with global market entry strategies and lead generation.  Or you may be considering an IPO – we can help you develop the tools that will support this key capital raising project.

Events

Event Management, Trade Shows (local or international), Activation events, Awards Programmes. We will take the stress out of organising amazing events, delivering a great experience for you and your guests and leaving you to collect the kudos.

As the organisers of the Hi-Tech Annual Awards Dinner we know what’s involved in putting on a great show. We can also help you with your PR activation work – making cool events that deliver engagement in social media and achieve coverage across traditional media.

Media, PR & Comms

Media Relations, media buying, advertising, publishing, internal and external comms.  We understand that at the heart of every brand is a story. We know how to write that story and take this message to market using our wealth of media contacts and years or experience in the industry.

We have access to all media channels, so wherever you choose to place your message, we’ll make it happen.

Meet the team

  • Bob Pinchin

    Director
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    +64 21 223 8506
    +64 9 308 0632
    bobp@swaytech.co.nz

    LinkedIn

    Bob Pinchin

    Director

    Hello, I’m Bob a founding director of Swaytech. My focus is on growing NZ technology companies and increasing awareness of the contribution the technology sector makes to the NZ economy.

    At Swaytech, I work with key clients and provide pivotal direction across the business on strategy, marketing, sales development and communications. With 25 years experience in the technology sector both in NZ and the UK; experience in IT recruitment and as a past CEO of IDG Communications – I get the media industry and media relations. My experience in the technology industry ensures I have a lot to offer clients in terms of knowledge, industry contacts and best practice. I have a love of all things Welsh, golf, cooking, great wines and of course my wife and children.

    I have a BA (Hons) from the University of Kent majoring in economic geography and market research I’m on the board of NZTIA and a member of the Institute of Directors.

  • Selwyn Pellett

    Director
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    Selwyn Pellett

    Director

    Selwyn Pellett is a Kiwi technology entrepreneur who has devoted more than 20 years to running fast-growing tech companies in New Zealand and overseas. He's also founded a few along the way and his many successes include Endace Limited, which in 2005 became the first New Zealand registered company to list on the UK's AIM stock market.

    Selwyn's expertise in international sales, marketing, and strategic planning with everything from startups to multi-billion dollar corporations gives him a unique perspective on building New Zealand companies and launching them into international markets. Selwyn is passionate about helping New Zealand develop a high-wage, high-growth economy.

  • Doug Casement

    Senior Consultant
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    Doug Casement

    Senior Consultant

    After a brief stint as a radio model, having already failed miserably as a fashion writer, I took the only sensible career option and became a technology writer. I've variously been a writer, editor and publisher on a number of technology titles including Computerworld and CIO. For a time I was a technology analyst for IDC Research, running its Chief Information Officer research programme, but struggled with the whole suit and tie thing. So I swapped the suit for jeans (non-designer) and became the group marketing manager at a publicly listed technology group. Then just to prove that the universe does have an ironic sense of humour, I spent five years as the CIO of large technology company.

    As a result I'm well qualified as a translator of technology, able to take complex subjects and deliver clear, easily understood explanations geared to specific audiences. You might have the best product or service in the world, but if you can't help others to easily understand the benefits, then all your bright ideas and hard work are for nought.

    I also serve as the OC (Official Curmudgeon) at Swaytech, a role that all the others say I'm uniquely qualified for.

  • Caroline Herrick

    Senior Marketing Consultant
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    +64 27 6222 499
    +64 9 984 4140
    caroline@swaytech.co.nz
    LinkedIn

    Caroline Herrick

    Senior Marketing Consultant

    Hi I’m Caroline, Senior Marketing Consultant at Swaytech.

    I have extensive experience working in the technology sector and with New Zealand tech companies. I’m extremely passionate about the industry and the unique marketing challenges that come with such a fast paced, ever changing, but always exciting space!

    My role at Swaytech is busy and varied - working with a range of clients on everything from high level strategy development to campaign management and event planning and execution. I particularly enjoy building brands through strategic thinking then bringing them to life with effective communications and experiences.

    When I’m not working you’ll find me at the zoo with my two-year old in tow or checking out paint swatches for my latest DIY project.

     

  • Elizabeth Fox

    Marketing Consultant
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    +64 21 546 961
    +64 9 984 4140
    elizabeth@swaytech.co.nz

    Elizabeth Fox

    Marketing Consultant

    I'm Liz and I'm a marketing consultant at Swaytech. My role is to work with clients to develop effective marketing campaigns and collateral.  

    I started out in life as a lawyer where I specialised in information and communications technology. I realised that I loved technology but hadn't found the right angle –  I wanted to be involved in the creating, not the cross-referencing. 

    I still get a thrill from bullet-pointed lists and clear, concise writing. Now I get to use that power for good, by helping companies communicate with their customers clearly and effectively.

  • Michael McLeay

    Web Designer & Developer
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    Michael McLeay

    Web Designer & Developer

    Hi, I'm Michael, senior web developer here at Swaytech.

    I like to keep things nerdy, and slightly awkward, and like a little bit of caffiene in the morning to get things started. 

    Before switching over to development, I spent a few years as a designer and 3D animator and I now enjoy matching good design with good code.

  • Elijah Ng Chok

    Web / Graphic Designer
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    +64 9 308 0636

    elijahn@swaytech.co.nz

    Elijah Ng Chok

    Web / Graphic Designer

    Hi, in a nutshell I'm here to make things look and feel pretty.

    I create and design in both print and web. I enjoy working in collaboration and spending time conceptualising ideas for way too long. I have a passion for sarcasm and I love working in PowerPoint and Word.

    I'm also the guy that answers the phone because I'm just too nice to say no.

    I have a Bachelor of Visual Arts from the University of Auckland and a Certificate in Digital Media from Media Design School.

  • Rebecca Dias

    Web / Graphic Designer
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    +64 9 308 1284
    rebecca@swaytech.co.nz

    Rebecca Dias

    Web / Graphic Designer

    I studied Graphic Design and Digital Media at Media Design School, which means I do both print and web. I love to make things pretty, to simplify complexity, illustrate and solve problems as well as anything creative.

    Currently, I’m doing a BA in English and History at Massey University. I have come to Swaytech from Imarda where I’ve worked for over a year as their in-house web and print designer.

    I am Brazilian, so I am very passionate (crazy) about everything I do. I love things to be colourful, have fun with the simple things in life and laugh. My ideal world would be like a constant musical where people sing instead of talk, dance instead of walk and there is fireworks, cake, endless supplies of shoes, elephants and puppies.

Get in touch

Give us a call, send us an email or even flick us a text. We'd love to chat over a coffee and see how we might be able to work together to achieve your current project deadline; develop the next big campaign or help move your business from where you are now to where you want to be.



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Swaytech

Level 5, 135 Broadway, Newmarket, Auckland 1023.
PO Box 9665, Newmarket, Auckland 1149.
+64 9 984 4140