Sway Recruitment

PR and marketing specialists for technology companies

Swaytech is a specialist communications and marketing consultancy for technology companies. Our team of experts will help you to cost-effectively market your technology company locally or globally.

Swaytech offers a full range of services from public relations and communications, marketing strategy and execution, through print and digital media design to full web design and development.

Many Swaytech clients already employ a marketing or PR capability but use Swaytech to deliver services they don't have the time or capability to deliver themselves - to plan and on budget.

Swaytech is built on the skills of a specialist group. We have not only had decades of experience in technology communications, advertising, public relations, event management, web design or publishing but - importantly - we have stood in your shoes as business owners and employers.

We also provide access to a dedicated network of suppliers to ensure the most cost effective delivery of your communications and marketing plan. If you need specialist skills such as video or audio production, event stand design and construction or branded products we can make it happen.

The high tech market is unique. Product lifecycles are shortening and margins are being eroded. Yet client purchasing-cycles are lengthening as clients grapple with the number and complexity of products and services on offer and strive to deliver real business benefits to their organisations. New Zealand is full of expert generalist marketing/communications and PR companies. The problem is most of these companies don't understand how to market technology products and solutions. As a result they propose and implement plans more suited to the FMCG market; plans that miss the mark with the target audience - and end up wasting money and time as a result.