Meet the team

• Bob Pinchin

  Director

  

  +64 21 223 8506
  +64 9 308 0632
  bobp@swaytech.co.nz
  LinkedIn

  Bob Pinchin

  Director

  Hello, I’m Bob a founding director of Swaytech. My focus is on growing NZ technology companies and increasing awareness of the contribution the technology sector makes to the NZ economy.

  At Swaytech, I work with key clients and provide pivotal direction across the business on strategy, marketing, sales development and communications. With 25 years experience in the technology sector both in NZ and the UK; experience in IT recruitment and as a past CEO of IDG Communications – I get the media industry and media relations. My experience in the technology industry ensures I have a lot to offer clients in terms of knowledge, industry contacts and best practice. I have a love of all things Welsh, golf, cooking, great wines and of course my wife and children.

  I have a BA (Hons) from the University of Kent majoring in economic geography and market research I’m on the board of NZTIA and a member of the Institute of Directors.

• Selwyn Pellett

  Director

  

  selwyn@swaytech.co.nz
  LinkedIn

  Selwyn Pellett

  Director

  Selwyn Pellett is a Kiwi technology entrepreneur who has devoted more than 20 years to running fast-growing tech companies in New Zealand and overseas. He's also founded a few along the way and his many successes include Endace Limited, which in 2005 became the first New Zealand registered company to list on the UK's AIM stock market.

  Selwyn's expertise in international sales, marketing, and strategic planning with everything from startups to multi-billion dollar corporations gives him a unique perspective on building New Zealand companies and launching them into international markets. Selwyn is passionate about helping New Zealand develop a high-wage, high-growth economy.

• Doug Casement

  Senior Consultant

  

  doug@swaytech.co.nz
  LinkedIn

  Doug Casement

  Senior Consultant

  After a brief stint as a radio model, having already failed miserably as a fashion writer, I took the only sensible career option and became a technology writer. I've variously been a writer, editor and publisher on a number of technology titles including Computerworld and CIO. For a time I was a technology analyst for IDC Research, running its Chief Information Officer research programme, but struggled with the whole suit and tie thing. So I swapped the suit for jeans (non-designer) and became the group marketing manager at a publicly listed technology group. Then just to prove that the universe does have an ironic sense of humour, I spent five years as the CIO of large technology company.

  As a result I'm well qualified as a translator of technology, able to take complex subjects and deliver clear, easily understood explanations geared to specific audiences. You might have the best product or service in the world, but if you can't help others to easily understand the benefits, then all your bright ideas and hard work are for nought.

  I also serve as the OC (Official Curmudgeon) at Swaytech, a role that all the others say I'm uniquely qualified for.

• Caroline Herrick

  Senior Marketing Consultant

  

  +64 27 6222 499
  +64 9 984 4140
  caroline@swaytech.co.nz
  LinkedIn

  Caroline Herrick

  Senior Marketing Consultant

  Hi I’m Caroline, Senior Marketing Consultant at Swaytech.

  I have extensive experience working in the technology sector and with New Zealand tech companies. I’m extremely passionate about the industry and the unique marketing challenges that come with such a fast paced, ever changing, but always exciting space!

  My role at Swaytech is busy and varied - working with a range of clients on everything from high level strategy development to campaign management and event planning and execution. I particularly enjoy building brands through strategic thinking then bringing them to life with effective communications and experiences.

  When I’m not working you’ll find me at the zoo with my two-year old in tow or checking out paint swatches for my latest DIY project.

   

• Elizabeth Fox

  Marketing Consultant

  

  +64 21 546 961
  +64 9 984 4140
  elizabeth@swaytech.co.nz

  Elizabeth Fox

  Marketing Consultant

  I'm Liz and I'm a marketing consultant at Swaytech. My role is to work with clients to develop effective marketing campaigns and collateral.  

  I started out in life as a lawyer where I specialised in information and communications technology. I realised that I loved technology but hadn't found the right angle –  I wanted to be involved in the creating, not the cross-referencing. 

  I still get a thrill from bullet-pointed lists and clear, concise writing. Now I get to use that power for good, by helping companies communicate with their customers clearly and effectively.

• Michael McLeay

  Web Designer & Developer

  

  michaelm@swaytech.co.nz

  Michael McLeay

  Web Designer & Developer

  Hi, I'm Michael, senior web developer here at Swaytech.

  I like to keep things nerdy, and slightly awkward, and like a little bit of caffiene in the morning to get things started. 

  Before switching over to development, I spent a few years as a designer and 3D animator and I now enjoy matching good design with good code.

• Elijah Ng Chok

  Web / Graphic Designer

  

  +64 9 308 0636

  elijahn@swaytech.co.nz

  Elijah Ng Chok

  Web / Graphic Designer

  Hi, in a nutshell I'm here to make things look and feel pretty.

  I create and design in both print and web. I enjoy working in collaboration and spending time conceptualising ideas for way too long. I have a passion for sarcasm and I love working in PowerPoint and Word.

  I'm also the guy that answers the phone because I'm just too nice to say no.

  I have a Bachelor of Visual Arts from the University of Auckland and a Certificate in Digital Media from Media Design School.

• Rebecca Dias

  Web / Graphic Designer

  

  +64 9 308 1284
  rebecca@swaytech.co.nz

  Rebecca Dias

  Web / Graphic Designer

  I studied Graphic Design and Digital Media at Media Design School, which means I do both print and web. I love to make things pretty, to simplify complexity, illustrate and solve problems as well as anything creative.

  Currently, I’m doing a BA in English and History at Massey University. I have come to Swaytech from Imarda where I’ve worked for over a year as their in-house web and print designer.

  I am Brazilian, so I am very passionate (crazy) about everything I do. I love things to be colourful, have fun with the simple things in life and laugh. My ideal world would be like a constant musical where people sing instead of talk, dance instead of walk and there is fireworks, cake, endless supplies of shoes, elephants and puppies.