Strategic ServicesFractional PlusDelivery and Execution

Solution & Impact

SwayTech deployed an interim CMO who assessed EMA's business, conducted employee interviews, and crafted a comprehensive marketing plan. This plan not only defined the necessary skills and personnel but also connected marketing strategy to business strategy. The SwayTech team assisted in recruiting a new marketing leader, ensuring a smooth transition with ready-made priorities and strategies.

  • 26% increase in web lead conversions
  • Optimised marketing function aligned with business needs
  • Reduced marketing spending with improved ROI
  • Enhanced website performance, boosting customer engagement and growth

Getting access to senior leaders who can quickly understand the current environment and bring their experience and professionalism is something I value. The SwayTech team delivered short-term wins while staying focused on what long-term success looked like for us. They not only put in place the steps to achieve our goals but stayed with us for 12 months to ensure we had a fit-for-purpose team that was making an impact across the organisation.

Brett Riley, CEO, EMA
Case Studies

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