EMA
Solution & Impact
SwayTech deployed an interim CMO who assessed EMA's business, conducted employee interviews, and crafted a comprehensive marketing plan. This plan not only defined the necessary skills and personnel but also connected marketing strategy to business strategy. The SwayTech team assisted in recruiting a new marketing leader, ensuring a smooth transition with ready-made priorities and strategies.
- 26% increase in web lead conversions
- Optimised marketing function aligned with business needs
- Reduced marketing spending with improved ROI
- Enhanced website performance, boosting customer engagement and growth
Case Studies“Getting access to senior leaders who can quickly understand the current environment and bring their experience and professionalism is something I value. The SwayTech team delivered short-term wins while staying focused on what long-term success looked like for us. They not only put in place the steps to achieve our goals but stayed with us for 12 months to ensure we had a fit-for-purpose team that was making an impact across the organisation.”
Brett Riley, CEO, EMA