EMA

Strategic ServicesFractional PlusDelivery and Execution

Solution & Impact

SwayTech deployed an interim CMO who assessed EMA's business, conducted employee interviews, and crafted a comprehensive marketing plan. This plan not only defined the necessary skills and personnel but also connected marketing strategy to business strategy. The SwayTech team assisted in recruiting a new marketing leader, ensuring a smooth transition with ready-made priorities and strategies.

26% increase in web lead conversions
Optimised marketing function aligned with business needs
Reduced marketing spending with improved ROI
Enhanced website performance, boosting customer engagement and growth

“Getting access to senior leaders who can quickly understand the current environment and bring their experience and professionalism is something I value. The SwayTech team delivered short-term wins while staying focused on what long-term success looked like for us. They not only put in place the steps to achieve our goals but stayed with us for 12 months to ensure we had a fit-for-purpose team that was making an impact across the organisation.”
Brett Riley, CEO, EMA

Case Studies

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