Tactical 20

Fueling Growth

SwayTech’s 20 Marketing Plays for Tech Companies

Whether you’re a CEO seeking micro-learning moments, a founder working hard to navigate growth, or a Marketer wanting to quickly sense check your strategy, the Tactical 20 provides firsthand experiences and valuable tips to help you maximising your marketing impact.

Start with Insight

Find out where you, your customers and the market are today, what needs attention, what you can double down on, and how to better deploy marketing resources to support your immediate business needs.

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1.

Always start with the money.

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1.

Marketing Spend ROI Assessment to understand if you are investing on the right things

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2.

Looking under the “digital” hood.

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2.

Digital Review to assess the effectiveness of your digital channels and presence

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3.

You win some, you lose some... Want to know why?

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3.

Win/Loss Analysis to identify patterns and take action

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4.

Are you leaving money on the table?

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4.

Pricing Review to feel confident that your pricing aligns with market shifts, customer value and your business goals

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5.

Know your customer, market and competition.

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5.

Customer Feedback and Market Insights to deliver an exceptional customer experience

Plan and Build Marketing Plays

Based on what we know and have discovered, let's quickly mobilise with some proven marketing plays that deliver results.

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6.

It's growth Jim, but not as we know it.

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6.

Growth Marketing to accelerate new user acquisition and retention

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7.

Time to get up close and personal.

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7.

Hyper-personalised Marketing to show that you know and care about customers

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8.

Putting your best foot forward.

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8.

Events/Tradeshow Marketing in a way that delivers outcomes and ROI

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9.

Where product = revenue.

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9.

Product Marketing Fast-start to maximise the value and revenue

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10.

More sellers make light work.

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10.

Partner Marketing Fast-start to activate new revenue channels

Activate your Sellers

Get sales teams and partners to sell in a very focused way to ensure immediate results are delivered.

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11.

The art of marketing persuasion.

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11.

Account Based Marketing to focus your marketing resources on high value opportunities

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12.

Setting sales teams up for success.

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12.

Sales Enablement to arm your sales force with the right thinking, messages and material they need to win

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13.

Activate customers to sell.

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13.

A Customer Referral Program as a powerful way to build your brand, reputation and scale sales conversations

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14.

The proof is in the pudding.

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14.

Showcasing Customer Success to build credibility, influence and trust with potential customers

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15.

Roll out the red carpet for customers.

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15.

Customer Onboarding Program sets new customers up for success, fosters long-term loyalty and helps reduce churn

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Navigating your Horizons

Pit stops moments are crucial for refining your marketing and leveraging strengths. These five strategic checkpoints act as a compass, offering insights and reflection time to adjust strategies, ensuring a strong year-end and a confident, clear direction to start the new year.

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16.

Marketing HealthCheck.

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16.

Questions to guide your Marketing for 2024

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17.

Revenue Quickstart.

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17.

Questions to guide your Revenue Quickstart for 2024

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18.

Content Precision.

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18.

Questions to guide your Content Precision for 2024

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19.

Digital Deep-dive.

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19.

A Data-Driven Digital Marketing and MarkTech Stack Audit Guide, for Kiwi Tech Companies looking to scale, profitably.

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20.

Ready to Raise.

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20.

A guide for Kiwi Tech CEOs on leveraging Marketing for Capital Raising and Offshore Expansion

Let's sway together.

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