Marketing drives Growth, Innovation, Sales, Retention, Capital Raising, Business.

B2B Tech Marketing, that accelerates Kiwi Tech success.

When we say marketing, we think business.

At SwayTech, we provide B2B marketing services designed specifically for Kiwi Tech CEOs, founders, marketers and senior leaders. Our approach sharpens marketing strategies, streamlines execution, establishes solid foundations for scalability and delivers tangible business outcomes.

Far from a traditional agency, we operate as a flexible growth marketing engine, adaptable and ready to activate or pause as your needs evolve, ensuring you build robust in-house capabilities and achieve marketing-led business growth. And when you reach self-sufficiency, our job is done.

Marketing should be a mindset, not a function.

We’re moving to a new era where marketing is moving beyond its traditional, isolated role and becomes integral to overall business strategy. Today, marketing emerges as an essential force in finding, winning and growing customer relationships - all vital for sustainable growth and revenue generation.

To achieve this, we believe marketing must be anchored within your business strategy as part of a unified and collective mindset across the business. This approach is critical to driving scalable growth, delivering revenue and ensuring customer experiences are at the forefront of every decision.

How we help

A proven toolkit for impact.

Experience tells us there are six mission-critical pillars to marketing success.

We've bought them all together under a unique service model, to create a new kind of toolkit.


Strategic Services

Before you execute you need a plan. A plan that’s led by senior marketers who ask the right questions and craft the roadmap to get there. Brand, creative, product, campaign, growth, digital marketing. This is where we bring that extra thinking needed to deliver impact and results.

Brand and Creative

It’s no secret that you need to be creative to cut through the clutter. A brand is a tech company’s secret weapon in the battle for mindshare, market share, investors, and top talent.

Tech and Data

An integrated set of tools and processes is critical for an exceptional customer experience. Getting this right is key for scalable growth.

Sales Activation

Putting the right building blocks in place for sales teams to deliver incremental revenue and improve productivity by reducing friction in the sales cycle and time to close.

Fractional Plus

A key ingredient for execution at speed is having access to experienced marketing capability when, and how, you need it. Each client initiative is led by a tech marketing expert - onsite, virtual or interim – working from inside your business as you need them.

Delivery and Execution

Extra marketing muscle on-demand can quickly help you get up and running for a new product release, revenue generation campaign or [your growth initiative goes here]. This is where we 10x the plan with proven design, web development and content experts.

Some of the many Kiwi tech companies we’ve helped to grow

Robotics Plus

"The SwayTech team I’ve worked with over the years in various companies have held senior marketing/sales positions in businesses rather than having complete agency backgrounds. Personally I think this lends itself to more practical advice and a dynamic approach to getting things done."

Nathan Soich, Chief Commercial Officer, Robotics Plus.

"As CEO, getting access to senior leaders who can step in and quickly understand the current environment and bring their experience and professionalism is something I value. Michael and the SwayTech team quickly delivered short-term wins while staying clear and focused on what long-term success looked like for the EMA. They not only put in place the steps to achieve our goals but stayed with us for 12 months to ensure we had a fit-for-purpose marketing team that was making an impact across the organisation."

Brett Riley, CEO, EMA.

"I just wanted to take a pause and simply say thank you -- from the bottom of my heart -- to each of you for all the work you've done. I just want you to know how very sincerely I appreciate EVERYTHING that you've done to help me. You're all bloody amazing and absolutely brilliant miracle workers. Thank you, thank you, thank you."

Courtney Allen, Marketing Director, Unimarket.

"SwayTech's work on Pingar's brand strategy, visual identity, and website has been extremely helpful. Their understanding of our business, their collaborative approach, and creative expertise has resulted in a compelling story and a modern look and feel that has helped us to reposition and communicate our value proposition more effectively. Pingar is now ready to scale for growth and expansion into new markets."

Neil Livingston, CEO, Pingar.

"The SwayTech team genuinely knows their stuff. We achieved so much more than we anticipated as we embarked on our capital raise. SwayTech's creation of a cohesive, compelling story and associated brand asset development resulted in some very positive media coverage and has enhanced our ability to deliver a succinct, articulate pitch to prospective investors."

Kelvin Hyland, CEO, Ossis.
Orion Health

"SwayTech gets technology, marketing and my customers. As a marketer it’s important to build a team of smart people to deliver the best possible result – SwayTech is that team for me."

Caroline Francis, Former VP Global Marketing, Orion Health.
Optic Security Group

"I just wanted to thank you all for your outstanding work. The level of detail and professionalism you provide just highlights why you are the best in the business."

RJ Moka, National Sales Manager, Fortlock / Optic Security Group.

"One of the key factors in working with SwayTech is their knowledge of the tech sector. This has helped them get to grips with our rather niche offering and be able to quickly deliver solid results for us."

Courtney Allen, Director of Marketing, Infotools.
Ingram Micro Australia

"The team are straight-up nice, genuine and personable people who consistently operate with integrity and professionalism."

Grant Cleary, Former VP Marketing, Ingram Micro Australia
Ingram Micro Australia

"We needed ideas on optimising an event sponsorship to elevate our brand profile and engage attendees. The Sway team went above and beyond, providing us with a strategically creative end-to-end experience design solution. Our team recognised the increased awareness by attendees, event organisers loved the extra value-adds, and we really stood out from other sponsors. Investing in the experience design was extremely valuable for us, and it is something we can repeat and scale to maximise the return from sponsorships in future."

Grant Osborne, GM of Marketing, Parallo

Let's sway together.

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