When we say marketing, 

think business.

Tailored B2B tech marketing for Kiwi tech companies.

Experience tells us there are six mission-critical pillars to marketing success.

We've bought them all together under a unique service model to create a proven toolkit, for

Think differently.

We believe Marketing should be a mindset, not a function.

This means embedding marketing deeply within your business to become a unified and collective force.

This approach is critical to driving scalable growth, boosting revenue and placing customer experiences at the forefront of every decision. When executed effectively, marketing emerges as pivotal force in discovering, securing and nurturing customer relationships.

How we help

We've worked with some epic Kiwi Tech companies 
helping them navigate their growth.

Frost Boss
Ingram Micro
Ministry of Awesome
NZ Hi-Tech Awards
Optic Security
Robotics Plus
SPM Assets
TMG Group
Torque IP

" Teaming up with SwayTech’s fractional CMO brought to the fore what’s great about Netlogix, achieving a win:win:win – for customers, carriers and our community. We revamped our freight solution story, messaging, and visual identity, creating a strong market position that sets us up for international expansion. Bringing a marketing mindset into our executive team was crucial—providing angles, challenges, and a guiding hand which led us to hire a Head of Marketing and keep the momentum going with ongoing storytelling and marketing activities. "

Ant Self - CFO, Netlogix

" Our fractional CMO, and the SwayTech team have been long standing partners in SMX’s transformation, providing us with access to marketing skills and experience when we need it. They bring a marketing mindset, model great leadership and have been responsive to the changes in our business and GTM. One of their key strengths was bringing to life our vision and company strategy through a compelling strategic narrative that helped me to take our team, our board, customers and partners on the journey. "

Richard Fraser - CEO, SMX

" Working with SwayTech has been a game changer for our launch into Australia. Together we built a strong foundation through the initial strategic positioning work, and the way they brought this to life through an evolved visual identity was a real ‘wow moment’ for me. SwayTech's ambition, drive and energy were contagious, and made a massive difference to the outcomes we’ve been able to achieve in a short space of time. "

Hett Josephson - Global Marketing Director, AskYourTeam

" The SwayTech team I’ve worked with over the years in various companies have held senior marketing/sales positions in businesses rather than having complete agency backgrounds. Personally I think this lends itself to more practical advice and a dynamic approach to getting things done. "

Nathan Soich - Chief Commercial Officer, Robotics Plus.

" SwayTech's work on Pingar's brand strategy, visual identity, and website has been extremely helpful. Their understanding of our business, their collaborative approach, and creative expertise has resulted in a compelling story and a modern look and feel that has helped us to reposition and communicate our value proposition more effectively. Pingar is now ready to scale for growth and expansion into new markets. "

Neil Livingston - CEO, Pingar.

" I just wanted to take a pause and simply say thank you -- from the bottom of my heart -- to each of you for all the work you've done. I just want you to know how very sincerely I appreciate EVERYTHING that you've done to help me. You're all bloody amazing and absolutely brilliant miracle workers. Thank you, thank you, thank you. "

Courtney Allen - Marketing Director, Unimarket.

" The SwayTech team genuinely knows their stuff. We achieved so much more than we anticipated as we embarked on our capital raise. SwayTech's creation of a cohesive, compelling story and associated brand asset development resulted in some very positive media coverage and has enhanced our ability to deliver a succinct, articulate pitch to prospective investors. "

Kelvin Hyland - CEO, Ossis.

" We needed ideas on optimising an event sponsorship to elevate our brand profile and engage attendees. The Sway team went above and beyond, providing us with a strategically creative end-to-end experience design solution. Our team recognised the increased awareness by attendees, event organisers loved the extra value-adds, and we really stood out from other sponsors. Investing in the experience design was extremely valuable for us, and it is something we can repeat and scale to maximise the return from sponsorships in future. "

Grant Osborne - GM of Marketing, Parallo

" SwayTech gets technology, marketing and my customers. As a marketer it’s important to build a team of smart people to deliver the best possible result – SwayTech is that team for me. "

Caroline Francis - Former VP Global Marketing, Orion Health.

" I just wanted to thank you all for your outstanding work. The level of detail and professionalism you provide just highlights why you are the best in the business. "

RJ Moka - National Sales Manager, Fortlock / Optic Security Group.

" As CEO, getting access to senior leaders who can step in and quickly understand the current environment and bring their experience and professionalism is something I value. Michael and the SwayTech team quickly delivered short-term wins while staying clear and focused on what long-term success looked like for the EMA. They not only put in place the steps to achieve our goals but stayed with us for 12 months to ensure we had a fit-for-purpose marketing team that was making an impact across the organisation. "

Brett Riley - CEO, EMA.

" The team are straight-up nice, genuine and personable people who consistently operate with integrity and professionalism. "

Grant Cleary - Former VP Marketing, Ingram Micro Australia"

Our Work

Client Success & Real-World Results

We thrive on partnering with our clients to help them navigate their journeys toward growth and success. It's what drives us, what fuels our purpose, and our unwavering focus. - take a look at their stories.

Let's sway together.

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