EROAD
Driving Success: EROAD's LCV Campaign
EROAD collaborated with SwayTech to launch a campaign aimed at raising awareness and driving conversions for their all-in-one telematics solution for Light Commercial Vehicles (LCVs) in Australia and New Zealand.
The campaign targeted both existing and new customers within the LCV segment. A lighthearted and and engaging campaign was employed across various channels to reach including display ads, social media outreach, retargeting, dedicated landing pages, and industry publications.
Impact & Outcomes
- Increased brand awareness amongst light vehicle fleet operators in Australia and NZ
- Successful conversion of new customers and excess demand for EROAD's free trial of its telematics solution
- Enhanced perception of EROAD as a cost-effective and efficient fleet management solution provider
- The use of humour and creativity to cut through the noise and bridge the gap between limited budget and ambitious goals
Case Studies“SwayTech’s ability to support us at all stages - from the thinking and planning to ideas and creative and to execute at speed makes them an invaluable partner for EROAD. The creative for this campaign struck a chord with our target audience and the results speak for themselves. Our brand awareness among light fleets in ANZ has seen a significant boost, and our free trial programme was a huge success.”
Matt Fontein, Marketing Director, EROAD ANZ
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