First AML

Brand and Creative

Tech-Centric Transformation.

Anti-money laundering software company, First AML needed a robust brand foundation flexible enough to work across various content formats, media channels, regions, and online/offline contexts.

First AML needed to shift their brand from a traditional, more conservative feeling consulting firm to one centered around modern, cutting-edge tech, where consulting services complement and add value, rather than leading the go-to-market strategy.

Impact & 
Outcomes.

  • Company wide rebrand ready for entry to new markets
  • Development of lead gen tools like ROI calculators
  • Design and build of a new multiregional website
  • Design of marketing and sales collateral - videos, eBooks, adverts, social tiles, trade show stands, infographics and more

SwayTech helped First AML rebrand themselves away from a traditional consultancy to a technology-led brand, a move that set them up for new market entry success.

Thank you [SwayTech] for making me look so good :-)

Louise Hunter, VP Marketing, First AML.
Case Studies

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