Deliver incremental revenue and improve productivity by reducing friction in the sales cycle.
Sales enablement is a marketing lever that is often overlooked and delivers outcomes in three ways:
1. Customer and account focussed marketing designed to generate high intent sales opportunities.
2. Sales focussed activities that result in higher value leads and improved win-rates.
3. Engagement activities that support direct and indirect sales teams and pipeline generation
SwayTech brings this to life through:
Customer/Account focussed marketing
- Account Based Marketing
- Onboarding programs
- Joint marketing programs
Sales focussed activities
- Opportunity Identification workshops
- Sales enablement/product training
- Sales assets such as playbooks, use cases, calculators and demo kits
- Regular check-ins, webinars, comms, events to keep the seller/partner community engaged, informed, and motivated