05. Fractional Plus

Fractional Expertise
is the new way to Scale.

Our curated team of Fractional Executives bring a unique blend of skills, capabilities and experience.  Plus they work under our ‘One to Many’ methodology meaning they can harness the collective intelligence of the entire SwayTech team. This unique approach allows them to move fast, think fast, and accelerate execution and your time to revenue.

Consultants tell you what to do. 
Fractionals
join you in the doing.

We bring you two types of Fractionals Services:


1.

Advisory / Strategic

These are senior experts who have worked alongside business leaders and understand the need for commercial outcomes.

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Typical engagements focus on:

  • Go-To-Marketing strategy
  • Full year marketing plan with resourcing and budget mix
  • Planning and executing marketing tasks for a capital raise


2.

Strategic / Execution

These are domain experts who are needed when you have a specific part of the marketing mix that needs an executionally strong leader.

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This could look like:

  • Operationalised planning and execution
  • New product release
  • Full pricing review and new price rollout
  • Dynamic targeting and segmentation

What can you expect from different SwayTech engagement models:

FractionalVirtualInterim
Embedded within the team
Reporting to the CEO/Leadership teamSometimes
Works onsiteUsually
Has direct reportsSometimes
Responsible for strategic outcomes
Responsible for operational outcomesSometimes
Represents the company

Our Work

Partner Success & Real-World Results

Helping our clients navigate their growth and success is what drives us, what fuels our purpose, and it's our unwavering focus - take a look.

Let's sway together.

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