SwayTech delivered a powerful visual identity for Unimarket that helps them to stand out in the highly competitive global eProcurement technology market.
Strategic Repositioning & Storytelling
Unimarket operates within the highly competitive eProcurement sector, vying for attention in a market where many companies offer similar services. With the US market as its key focus, Unimarket's challenge lay in setting itself apart from the crowd, conveying its value proposition, and building trust and credibility with existing customers and prospects.
Working closely with the Unimarket team, SwayTech devised a brand strategy that aligned with the company's values and aspirations. This laid the groundwork for the creation of a cohesive visual identity that was integrated across all touch points, ultimately reshaping Unimarket's entire brand experience.
Impact & Outcomes
- Company wide rebrand to drive market differentiation
- Design and build of a new website
- Design of marketing collateral and content - videos, eBooks, adverts, social tiles, trade show stands and more
- Demand generation campaign creation
- Customer journey mapping
“I want you to know how very sincerely I appreciate everything that you've done to help me. You're bloody amazing and absolute miracle workers”Courtney Allen, CMO, Unimarket.