6 November 2023 Back

Episode 2 - Swaying With Strangers Podcast

Host: Michael Friedberg, SwayTech CEO
Ruth Macleod, Trade Commissioner, NZTE.

For our second episode we had the absolute privilege of swaying with an awesome 'stranger' - Ruth Macleod, a Trade Commissioner based in San Fran with an unparalleled passion for supporting Kiwi founders. If you're eyeing the US market and seeking some business growth wisdom, then this episode is for YOU!

From cheering for the All Blacks at an Irish pub to understanding the intricacies of the US market, our conversation was nothing short of insightful.

Ruth's golden advice for CEOs and founders... seek help, have a clear value proposition, and understand the investments needed.

Ruth also shares:
🚀 The invaluable role of the Beachheads advisory service for NZ tech companies.
🎯 The significance of a marketing mindset, customer focus, and groundwork before international expansion.
🔧 Why CEOs need to immerse themselves in sales and when to seek external expertise.
🤖 Plus, we do a mini dive into the world of AI and its impending industry impacts.

We hope you’ll enjoy tuning in!

"Swaying with Strangers (
and occasional friends)" is where we will bring Kiwi Tech leaders together to share the stories behind their marketing journeys that led them to growth...and the lessons and failures that helped them get there. Get unique insights and learnings directly from the field, from those who’ve walked this path before, to help you deepen your impact as you navigate your growth journeys.


Disclaimer:  In the event that businesses or service providers are mentioned or otherwise associated with, this interview, NZTE’s participation in the interview does not constitute an endorsement of those businesses or service providers by NZTE. NZTE takes reasonable steps to ensure the information provided in this interview is accurate, however, it makes no representation, warranty or claim of any kind about the completeness, accuracy, reliability, or suitability of the information and accepts no liability for any losses related to use of the information. You use this information at your own risk.  The information does not constitute formal business or legal advice. NZTE recommends individuals undertake their own due diligence and seek independent advice on any matter related to the use of the information provided by NZTE.  NZTE’s Terms of Engagement https://www.nzte.govt.nz/page/terms-of-use apply to this interview.

Resources: About us: We're here to help your business grow internationally - myNZTE

For information on the US tech landscape, tips on selecting and building relationships with channel partners, to understanding how to set up a US entity, manage tax, hire your first US employees…and a bunch more great content, access to events and programs. 

If you’re a NZ SaaS business, considering joining over 2000 of your peers who are part of kiwiSaaS | NZ’s software-as-a-service community. Some great content, networking opportunities, events and opportunities to learn from others.

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