Strategic Positioning

Complementary Assessment

The Strategic Positioning Assessment evaluates your company's current market position, identifies strengths and weaknesses in your positioning strategy, and provides actionable recommendations to help you ensure your positioning remains effective and aligned with the needs of your customers and market dynamics.

Please complete the following questions to help us understand your current positioning, market challenges and competitor landscape.

Assessment Questions:

Current Positioning Strategy

How would you describe your current market positioning?

What are the key messages and value that you are communicating to your target audience?

When did you last review your positioning strategy?

Customer Insights

Who are the customers who value your solution the most and why?

What do you know about these customers' needs and preferences?

Competitive Landscape

If you didn’t exist, list the alternatives available to your customers.

Product offerings

Have there been any recent changes to the solutions you offer or new product features released?

Market changes

Are there any new or upcoming changes in your market such as legislative changes, new competitors, trends emerging or changing customer needs that you’re aware of?

Are there any new markets or segments you are looking to enter? If so, which markets and why?

Your details

Please fill in the following fields to receive your report and recommendations.

First name

Last name

Company

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